At the South India Film Festival, held in March in Hyderabad, Aravind discussed the evolution of the pan-India film phenomenon.He noted that South Indian films are now being widely embraced across India, especially in Hindi-speaking markets, thanks to dubbed versions. He hinted at a disparity between the success of South Indian content and Hindi cinema in these markets, acknowledging that his perspective might be controversial but expressing his honest views on the matter.
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He commented on Hindi filmmakers, praising their talent but critiquing their focus on the local culture of areas like Bandra and Juhu in Mumbai. He pointed out that their films often reflect this limited perspective, neglecting the diverse audiences in places like UP and Bihar. In contrast, he highlighted that Telugu and Tamil films are resonating more with these regions due to their broader, more relatable content. He emphasized that it’s the content, not any special preference, that draws audiences to South Indian films. “I respect Bombay filmmakers and their level of thinking. It’s too good. But at the same time, they are somewhere locked between Bandra and Juhu! They are brought up in Bandra and Juhu, and their culture and vision are like that,” he stated.Aravind mentioned that after discussions with several people in the Hindi film industry, they’ve realized the need to create films that cater to a broader audience. He believes the current focus on South Indian films will eventually fade as Bollywood filmmakers start producing more mainstream, widely appealing movies. In his view, all industries across India will begin making pan-Indian films based on suitable content and budgets.
Allu Aravind is known for producing films such as ‘Pasivadi Pranam’ (1987), ‘Attaku Yamudu Ammayiki Mogudu'(1989), ‘Ala Vaikunthapurramuloo’ (2020), and other hits.
