The much-spoken-about Article 370 starring Yami Gautam has taken a good start at the box office in India. As per early estimates, the Aditya Dhar production has collected in the range of Rs. 5.26 to 6.25 crores on the opening day, surpassing all the pre-release predictions.
The political thriller has benefitted on account of cinema lovers day where the ticket was priced at flat Rs. 99 and the move has also resulted in a bigger sampling for the film among the audience. The initial reports are very positive and there is a bright chance for Article 370 to do what Kashmir Files and Kerala Story did in 2022 and 2023 respectively, though one needs to wait for the Saturday trend to say this with surety.
The pricing goes back to Normal on Saturday and the trend from hereon will be interesting to see as Article 370 has over-indexed on Friday. If the film manages to be stable at the same levels on Saturday, it’s poised for a long run at the box office and if by chance there is a jump in the biz, sky will be the limit.
Article 370 is made on a controlled budget and with this start, it is sure to be a major money spinner for all the stakeholders.
