Article 370 has sailed through well on Monday with 3.60 crores coming in. Anything over Rs. 3.50 crores would have been a good total for this controlled budgeted film and here the collections are wee bit more than that, which puts it in a comfortable state. The drop from Friday collections of Rs. 6.12 crores is also under control since the day also saw added footfalls due to Cinema Lovers Day, which gave the film the kind of push that happens on a partial holiday, and hence that needs to be taken into consideration as well.
The Yami Gautam and Priyamani starrer has now reached Rs. 29.05 crores and will comfortably cross Rs. 40 crores mark by close of first week. It’s good to see the way the actress has been making a mark with her theatrical releases as well since last year she had already delivered a Rs. 100 Crore Club success with OMG 2. While one waits to see if Article 370 manages to push its way past the century mark as well, rest assured it would be a good success for sure and enjoy a long run.
It’s good to see different genre of films finding audiences this year. It all started with HanuMan followed by Fighter and now Teri Baaton Mein Aisa Uljha Jiya followed by Article 370; goes on to show that audiences are receptive to different kind of films regardless of genre, the scale at which the they have been made and whether it’s a core theatrical or ‘OTT type of film’.
Note: All collections as per production and distribution sources
