The Bollywood Hungama OTT India Fest and the India Entertainment Awards, held on October 3 brought together industry stalwarts and fresh talent, offering a vibrant platform for discourse on the evolving landscape of digital entertainment. Held at the Taj Lands End in Mumbai, among the highlights is a panel discussion about streaming platforms and what’s next for these big OTT sites. Zareen Khan, who was joined by Sunny Kaushal, Priyanshu Painyuli, Ellie Avram, and more, said that OTT has also become a space where favouritism works.
Bollywood Hungama OTT India Fest 2024: Zareen Khan says OTT boomed after Bollywood was facing backlash; says the streaming sites also have favouritism: “There will be a senseless project that will be greenlit”
Speaking about the same, Zareen Khan said, “The OTT boom that we’ve had is because Bollywood industry, at the time, or Hindi films were facing backlash. This, in a way, gave rise to OTT space, great films, actors. It was that big period where it flourished. We had reached a saturation point.”
She added, “Now, most of the content that are approved on these platforms are based on friendships rather than that the real potential. There are so many stories, I keep hearing about like the writers or stories that do not have the right resources to reach these high authorities and OTT portals to get their project approved. There will be a senseless project that will be greenlit. That seems to be changed. The projects that need to be approved on what it holds rather than something frivolous.”
The Bollywood Hungama OTT India Fest and India Entertainment Awards, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, is to be held on the 3rd & 4th of October 2024 at Taj Lands End, Mumbai. Presented by TVS Jupiter, co-powered by Fujifilm Instax, Fima, Carlo Frattini, powered by Valvoline, alongside dating partner aisle, Stylish time partner Helios, comfort partner Frido, grooming partner Ikonic, and Lahori Zeera & Smoor, Radio partner Radio City, and celebration partner Heineken Silver.
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