How Flipkart aims to up the personalisation game for buyers during Big Billion Days 2024

newyhub
4 Min Read


Flipkart Big Billion Days 2024 are almost here. This year marks the 11th edition of Flipkart’s biggest annual sale — Big Billion Days. The Walmart-owned ecommerce giant Flipkart aims to leverage AI and other cutting-edge technology to deliver personalized experiences for both customers and sellers during Big Billion Days 2024. Flipkart Big Billion Days 2024 starts on September 27.
Flipkart claims to be investing heavily in technology-driven features. By tailoring recommendations, try-ons, and engagement, the platform aims to create an immersive and unmatched shopping experience. Industry insights are said to support this approach, with companies investing in personalization achieving up to 40% higher revenue growth.
Features such as personalized product recommendations and AR-powered try-on experiences are expected to redefine how customers discover and purchase products online. Additionally, Flipkart’s new multi-modal search interface allows customers to refine results using visual cues, making it easier to find exactly what they’re looking for.
On seller side, Flipkart is empowering seller partners with AI-powered insights across various business aspects, including product quality, customer feedback, inventory planning, advertising, returns, and cost optimizations. These insights help sellers improve their operations, increase sales, and better meet customer needs.



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