NEW DELHI: The Institute of Business Administration, also known as IBA Karachi, experienced a unique situation on Wednesday (March 27) when students decided to walk out on a prominent global brand and multinational company during a recruitment event.
The students had expressed their concerns to the administration regarding the company’s alleged involvement in the Gaza situation, leading to a call for a boycott.Despite these objections, the annual recruitment drive by Coca-Cola Pakistan proceeded as scheduled at the prestigious business school.
During the event, the company representatives requested a moment of silence to honour the lives lost in Gaza. However, to their surprise, over 90% of the students in attendance stood up, displayed anti-war banners, and left the auditorium, leaving the recruiters visibly unsettled.
The act of protest, captured in a widely circulated video on social media, garnered praise from alumni of the institute.This incident holds significance as the recruitment drive is a crucial opportunity for graduating students who aspire to join global brands and multinational corporations after completing their studies at one of the country’s top business schools.
The students had expressed their concerns to the administration regarding the company’s alleged involvement in the Gaza situation, leading to a call for a boycott.Despite these objections, the annual recruitment drive by Coca-Cola Pakistan proceeded as scheduled at the prestigious business school.
During the event, the company representatives requested a moment of silence to honour the lives lost in Gaza. However, to their surprise, over 90% of the students in attendance stood up, displayed anti-war banners, and left the auditorium, leaving the recruiters visibly unsettled.
The act of protest, captured in a widely circulated video on social media, garnered praise from alumni of the institute.This incident holds significance as the recruitment drive is a crucial opportunity for graduating students who aspire to join global brands and multinational corporations after completing their studies at one of the country’s top business schools.
