Film directors Karan Johar and Zoya Akhtar recently commented on the high costs of watching movies in theatres. Karan noted that a family of four can spend around Rs 10,000 for a single outing, which may not fit into their budget. He also emphasized the problem of excessively priced food at cinemas.
Karan Johar highlights cinema affordability crisis; says, “The average cost for a family of four can be Rs 10,000”
During a conversation with The Hollywood Reporter India, Zoya said, “People can’t afford to go to the cinema. They want to go to the cinema. If you’re going to go twice, you’re going to choose which films you want to see. Even if I want to go see Laapataa Ladies, maybe I can’t afford to.” Karan shared insights from a survey he read and said, “They went to 100 homes, and out of those 100 homes, 90 said they would watch only two films a year (in theatres).”
Karan added, “This is of an income group that is a massive part of our audience base. They can’t afford it. They may come out on Diwali, or if they hear about a film like Stree 2. Family members said that they don’t like to go to cinema halls because when kids say that they want popcorn or something to eat, they feel bad denying them. So, they would rather go to a restaurant, where they’re not paying for the ticket; they’re paying only for the food. They said, ‘Our child will point and say he wants caramel popcorn, but we can’t afford it.’ Because the average cost for a family of four can be Rs 10,000. And maybe those Rs 10,000 are not in their economic planning at all.”
In 2023, tickets for Shah Rukh Khan’s Jawan were priced as high as Rs 2,400 on the ticket aggregator site BookMyShow, while Christopher Nolan’s Oppenheimer had tickets available for Rs 2,450.
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