India’s first Wedding and MICE Conclave to be held in Kochi from August 14 to 16 is expected to act as a B2B networking platform for the integrated development of the tourism sector in Kerala. So far, 360 buyers from the country and 40 from abroad have registered for the conclave. The numbers are expected to go up in the coming days. Also, 65 sellers who are part of the meetings, incentives, conferences, and exhibitions (MICE) and wedding sectors have registered for the event.
Addressing a press conference here on Tuesday, Tourism Minister P.A. Mohamed Riyas said the conclave aimed at tapping Kerala’s potential in this fast-growing segment, leveraging the State’s unique advantages to transform it into a global MICE and wedding tourism hub.
The inaugural session of the conclave will be held at Grand Hyatt, Bolgatty Island, Kochi, on August 14.
The conference will bring together organisers of weddings, corporate conferences, operators of large convention centres and tourism and hospitality service providers under a single umbrella, for a calibrated promotion of the segment. The meet will host training camps, innovative marketing strategies, logistics and technology deployment in collaboration with large MICE and wedding companies, besides using local supply chain.
The exhibition on the side lines of the event will serve as a platform for businesses with extensive experience in the MICE sector to showcase their products. Wedding planners, luxury resorts, destination wedding venues, floral designers, photographers, catering units, and bridal services providers will have the opportunity to display their talent. The buyers coming for the conference will be taken to places across the State such as Kochi, Munnar, Kumarakom, Kollam, Kovalam, Thrissur, Kozhikode, Wayanad and Bekal.
Attractive sites
The meet will prominently showcase attractive wedding tourism sites such as beaches, backwaters, and mountains. Cultural heritage, ancient architecture, and delicious cuisine will also be integrated with the event’s theme. The business meetings at the conclave will be held as per a schedule. Expert-led training workshops and exhibitions of all the attractions that Kerala has to offer in the wedding industry will be held. There will be business meetings from 9.30 a.m. to 5.30 p.m. on August 15 and 16, besides seminars with the participation of international experts.
Published – June 24, 2025 08:29 pm IST
