YesMadam, India’s leading home salon service provider, is making headlines with its viral campaigns, the most recent of which featured Shraddha Kapoor. It saw Delhi coloured with the dialogue “Har Expert, Salon Expert Nahi Hota.” What started from a viral Delhi Metro argument reached Twitter to become the number one trend and ended up in a rap musician’s music studio. Building on the super-successful campaign, YesMadam has now launched the second phase, featuring their brand ambassador, Shraddha Kapoor, and Shakti Kapoor. They have not only made history by bringing together a father-daughter duo who are sharing screen space after a very long time.
Shraddha Kapoor and Shakti Kapoor team up for YesMadam campaign to empower women across India
The campaign video starts from Shakti Kapoor’s trademark style, which will take you to his “best actor as a villain” days, and as you are glued to the screen for what’s coming next, Shraddha enters the scene and sets the tone right, emotional. She introduces Shakti to YesMadam, Home Salon, but his doubts are still there until he sits for a spa, which takes him back to the golden days, as he relaxes into his most famous dialogue, “Aaau..”.
The campaign works well for YesMadam, as it reflects the brand’s commitment to providing beauty and wellness services at home, which you could turn into a leisurely family time. Bringing together the father-daughter duo, the brand instills the trust factor that the salon professionals partnered with YesMadam are credible and could be trusted for your grooming and wellness needs.
Commenting on this association, Akanksha Vishnoi, Co-Founder, YesMadam, said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father-daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”
Sharing his views on the association, Mayank Arya, Co-founder and CEO of YesMadam, said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”
Expressing her excitement for the new campaign, Shraddha Kapoor said, “Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”
Shakti Kapoor also shared his thoughts on the collaboration stating, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”
YesMadam, the bootstrapped startup stands out for its safe, professional, and convenient at-home salon services, emphasizing transparent pricing and mono-dose products. With the Kapoor family now on board, the brand strengthens its position as a trusted service across India. As the festive season approaches, YesMadam is set for further growth, expanding its reach and introducing exciting new developments.
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