Every year, excited shoppers look forward to Flipkart’s Big Billion Days where they can shop for an incredible range of products at best value. But have you wondered what goes on behind the scenes to make it all happen? From using cutting-edge technology to researching customer sentiment to meticulous planning that starts months before, executing Big Billion Days Sale is a mammoth effort.In this video, Cyrus Broacha speaks to 3 key leaders from Flipkart who share insights on the challenges, strategies and teamwork that go into making BBD a grand success. Watch Naren Ravula, VP – Head Planning, Pricing, Product Strategy & Flipkart Labs, Manjari Singhal, Business Head, FMCG, Beauty & General Merchandise and Kanchan Mishra, Business Head, Flipkart Minutes, speak about the genesis of Big Billion Days and how it has evolved over the years, driven by innovation and technology.
