The Viral Fever (TVF), India’s pioneering digital content creator, has joined hands with the Ministry of Panchayati Raj to bring compelling narratives highlighting key rural development initiatives. As part of this collaboration, TVF has produced special sketches focusing on critical themes: Women Empowerment, Own Source Revenue, and Technology-Driven Growth.
TVF partners with Ministry of Panchayati Raj to spotlight rural development through entertaining sketches
The first of these sketches, Asli Pradhan Kaun?, premiered on TVF’s official YouTube channel. This standalone video, created within the universe of the widely acclaimed series Panchayat, aims to shed light on the importance of women’s voices in governance and the impact of grievance redressal mechanisms at the grassroots level. Featuring renowned actors such as Neena Gupta, Chandan Roy, and Faisal Malik, the episode blends entertainment with a socially relevant message.
Following the success of the first video, TVF released its second sketch, The Drive and the Dispute, which explores environmental sustainability and the role of technology in governance. The story revolves around a tree plantation event in Phulera, where Panchayat members Vikas and Prahlad attempt to promote afforestation efforts, only to be challenged by their nemesis, Banrakas, who accuses them of corruption. A journalist investigating the missing saplings uncovers the truth using a drone deployed for the Svamitva land survey scheme—exposing Banrakas as the real culprit. The resolution humorously underscores the importance of accountability, with Banrakas being forced to plant 200 new trees. The sketch effectively showcases the practical use of the Meri Panchayat app for transparent data management and the Panchayat Development Index (PDI) for structured governance.
Speaking about the initiative, Vijay Koshy, President of TVF, shared, “At TVF, we believe in the power of storytelling to drive meaningful conversations. Our collaboration with the Ministry of Panchayati Raj allows us to bring important rural governance issues to the forefront in an engaging and relatable manner. We are especially excited as this marks one of our most prominent collaborations with the Government of India, and we see it as an opportunity to create impactful content that resonates with audiences nationwide. Through these sketches, we hope to inform and inspire audiences while staying true to our signature style of storytelling.”
Actor Neena Gupta, who plays a pivotal role in Asli Pradhan Kaun?, expressed her enthusiasm, saying, “It’s always a pleasure to be part of stories that have a purpose. Asli Pradhan Kaun? is not just another sketch—it is a reflection of real-life challenges faced by women in rural India. I am excited for audiences to see how beautifully this message has been woven into TVF’s signature storytelling.”
The Ministry of Panchayati Raj’s involvement in these sketches underscores its commitment to raising awareness on key governance issues and fostering positive change at the grassroots level. The initiative seamlessly integrates governmental efforts with entertainment, making vital topics like Own Source Revenue and environmental sustainability more accessible to a wider audience.
Shri Vivek Bharadwaj, Secretary, Ministry of Panchayati Raj, emphasized the overwhelming public response to this initiative. “The extraordinary viewership of our first special episode, Asli Pradhan Kaun?, – garnering over 12 lakh views within hours of its release on 4th March 2025, even while competing with the India-Australia ICC Champions Trophy semi-final match – demonstrates the immense potential of infotainment as a medium for meaningful public engagement. The fact that this film has now reached nearly 76 lakh viewers within just ten days validates our approach to communication strategy.”
Currently, Asli Pradhan Kaun? has reached 7.6 million views, while The Drive and the Dispute stands at 5.5 million views, reflecting the continued engagement and impact of these narratives. Also, The Drive and the Dispute ranked #1 on the trending list within just six hours of its release, further proving the reach and impact of these narratives.
Following the success of these videos, TVF will unveil more sketches exploring themes such as Own Source Revenue (Bhandaar Ghar). Featuring actors such as Durgesh Kumar and Bullu Kumar, these upcoming releases will further expand TVF’s mission to engage, educate, and entertain. Watch Asli Pradhan Kaun? and The Drive and the Dispute as TVF continues to push the boundaries of storytelling with purpose-driven content.
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