10 essential features that every CRM needs to have

16 Min Read


Determining the best CRM software depends on your company’s particular needs, but even so, there are certain features that come up again and again in the most highly regarded tools. This includes functionality like sales forecasting, analytics, pipeline management, and more. These are the kinds of must-have features that can improve productivity, empower collaboration, and strengthen customer loyalty. 

Of course, an organization’s goals will differ depending on several factors, meaning the functionality required from a CRM will also vary. For instance, a business looking for the best CRMs for startups may prefer a different solution to a company exploring the best recruitment CRMs, the best insurance CRMs, or the best CRMs for real estate


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